The Rugby AM Limited Privacy Statement explains Rugby AM Limited’s data processing practices. If you would like to make a request about the personal information or this policy, please feel free to contact our Privacy Officer by e-mail at

Personal information is collected from you via online application forms and when you e-mail or contact us with your details. Information is also collected automatically when you visit our site including browsing patterns and demographic data which is collected via cookies and session file information.

By providing your personal details you are agreeing that personal information collected via can be used to:

  • Process your application.
  • Provide you with an efficient and personal service and information on the services and products offered.
  • Conduct market research and run promotions and competitions.
  • Allow us and our partners to send you details of relevant special offers and promotions via e-mail, telephone, SMS and post using the contact details you have provided.
  • Pass your contact details to financial solution providers in order for them to contact you regarding possible non-lending solutions if we are unable to source a suitable lending proposition for you.

We may also use the personal information you provide for the purposes of: identity verification, credit and risk management, revenue collection, database verification and enhancement. If you would prefer your information not to be used in these ways, please email

Some of the services that we provide will result in sending an SMS, wireless or other mobile offering to your mobile phone. These should be obvious in the context of the offering at the time you sign up. By signing up, you are agreeing to receive these mobile offerings. You understand that your wireless carrier’s standard rates apply to these messages. To unsubscribe or discontinue SMS messages, send “STOP”, “END”, “QUIT” to the SMS text message you have received. This process impacts only the future delivery of the particular SMS message offering, so you must send that message for each offering. This will not affect offerings sent on behalf of third parties.

Use of cookies and session files

We use “cookies” to identify who visits site and to build up an overview of regular visitors.

Cookies are information sent to a web browser which enable the server to collect information from the browser allowing our visitors to be presented with a personalised version of

If you would prefer not to use cookies when you visit this site please alter your Internet browser cookie settings using your computer’s help function.

We use session files to review our visitor’s browsing patterns to identify areas of that have been of interest.

This allows us to enhance our site for our visitors, to develop our service and relationships and to audit the usage of the site.

Your control over the use of your personal data

You have choice and control over your information. If you wish to make an enquiry on data held by us or would like to opt-out of receiving future information, please email your request to

Please note: We are not responsible for the content of any sites that links to or their data policies and procedures.

Child Protection

We encourage parents and guardians to spend time online with their children and to participate and monitor their interactive activities. Rugby AM Limited will never knowingly collect any personal information about young people under the age of 18 (eighteen).

If Rugby AM Limited obtains actual knowledge that it has collected personal information about a young person under the age of 18 (eighteen), that information will be immediately deleted from its database.

False or Inaccurate Information

If false or inaccurate information is provided, including in relation to a person’s identity and fraud is identified, details about this information, including customer Personal Data, will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information.

The lender and other organisations may also access and use this information to prevent fraud and money laundering, for example when: Checking details on applications for credit and credit related and other facilities; managing credit and credit related accounts or other facilities; recovering debt; checking details on proposals and claims for all types of insurance; and checking details of job applicants and employees.

The lender and other organisations may access and use from other countries the information recorded by fraud prevention agencies.

For further details of the relevant fraud prevention agencies please contact us by e-mail at

Our Right to Contact You

The use of the Rugby AM Limited website constitutes an existing business relationship between Rugby AM Limited or any of its affiliates with whom Rugby AM Limited shares information in accordance with this Privacy Policy. The use of the Rugby AM Limited website qualifies as consent to be contacted by, including but not limited to, telephone and email for changes in account status, changes in subscriber agreements, marketing opportunities, and privacy policies and/or any other policies or agreements relevant to you or your account.