• Young people need to produce as well as consume media yet there is no course available that engages young people with Rugby League specifically and the arts.
• Rugby League as a national sport needs journalists to understand the game, the key players and stakeholders and have a love of the sport to want to share the stories.
• With a limited presence in London and being based predominately in the north of England we have to create a pathway that showcases the game of Rugby League to the future journalists of fleet street.
• We at Rugby AM are passionate about the quality of the Rugby League product and the need to increase the media coverage nationally off the game.
• We have to create a media base in the North of England where Rugby League’s roots lie in order to develop the northern voice.
• The Rugby AM Academy (RAM Academy) is a short course qualification for 14-25 year old's in the areas of Rugby League and Expressive Arts.
• The course is accredited by Arts Award which gives the students a certified qualification in the arts within media with strong links to Rugby League.
• Students can reach certification to Gold Level which is equivalent to a level 3 of the national qualification framework.
• The course gives students who are serious about a career in the media “real” work experience as well as the opportunity to develop their media and broadcast skills within the arts.
• The course is split into two units providing students with the opportunity to develop their media skills and creativity and leadership qualities.
• The course is aimed at young people with a strong motivation to become a professional journalist or work within the media, sports marketing, PR or broadcasting.
• The course is also available for professional players who want to develop skills to give them opportunities post playing career within media and TV.
• No prior qualifications or experience is required. What is important is motivation, commitment and ambition.
• Part of our overall intention is to work with RL Cares and the Rugby League to increase diversity within the game.
Jack Hargreaves: Full-time Social Media Assistant at Rugby AM.
"I developed great skills and experience thanks to the Rugby AM Academy. I have transferred them into the workplace, especially my editing skills and creativity when using cameras."
Josh Gawthorpe: Full-time Programme Editor at Rugby AM.
"The Academy was a massive help in my progression as video editor and videographer. I'm now able to use animation with bumpers and title pages which have been very useful since I have started working full-time."
Megan Farrell: Works at Leeds Rhinos part-time and has been approached by a company.
"I have really developed my written skills which developed into a fully fledged website. I actually surprised myself as I never believed I could put together a full website."
Georgia Vary: Works at Leeds Rhinos part-time and is a Team Manager for Leeds Underdogs.
"Throughout the course I have learnt a great deal. I never knew how to edit using Premier Pro and I have developed my camera skills using a range of different cameras. I really enjoyed the course and the work experience. The best part about the course was meeting all the players when working on Leeds Rhinos TV."